GECs
Doonya premieres on Zee TV Americas
MUMBAI: Zee Americas has added Doonya: The Bollywood Workout to its fall weekend schedule. The Doonya series premieres on 5 October 2013 on Zee TV, Zing and Zee Cinema in North America bringing dance and fitness (with a Bollywood twist!) to 800,000 homes.
Doonya’s founders – Priya Pandya and Kajal Desai – have created a program that takes Bollywood inspired movements and connects them to target muscle groups. Their clear and easy-to-follow instruction allows the audience to burn calories (up to 800 per hour) and build strength and stamina through cardio and conditioning workouts.
“We know south Asians love to dance,” says Desai, “but working out isn’t something our community is known for.”
“Diabetes, coronary artery disease and obesity are all issues plaguing our community right now. And it can be hard to combat these diseases when working out isn’t always fun,” adds Pandya.
“Doonya bridges that gap and provides a workout that is fun for the entire family! You’ll dance to songs you recognise using moves you already know, but will do them in a way that gives you results,” says Desai.
Pandya finishes, “Over the last seven years we’ve been teaching Doonya, we’ve seen our students’ bodies transform through our program. We are excited to share a program that is so rooted in our culture and upbringing with our community.”
Zee Americas GM Sameer Targe said, “Doonya is the first of its kind fitness program that is based on Bollywood dancing. We are very excited to partner with them as it coincides with our programming philosophy of “Entertainment with a Purpose”. A locally produced show was a natural move for us as it further strengthens our leadership position in the US.”
Zee subscribers would be able to catch Doonya’s workouts on Zee Cinema every Saturday at 9:30 am, Zee TV on Saturdays at 11:30 am, Zee TV Canada on Saturdays at 11:30 am and on Zing every Sunday at 11:00 am.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
