GECs
Doonya premieres on Zee TV Americas
MUMBAI: Zee Americas has added Doonya: The Bollywood Workout to its fall weekend schedule. The Doonya series premieres on 5 October 2013 on Zee TV, Zing and Zee Cinema in North America bringing dance and fitness (with a Bollywood twist!) to 800,000 homes.
Doonya’s founders – Priya Pandya and Kajal Desai – have created a program that takes Bollywood inspired movements and connects them to target muscle groups. Their clear and easy-to-follow instruction allows the audience to burn calories (up to 800 per hour) and build strength and stamina through cardio and conditioning workouts.
“We know south Asians love to dance,” says Desai, “but working out isn’t something our community is known for.”
“Diabetes, coronary artery disease and obesity are all issues plaguing our community right now. And it can be hard to combat these diseases when working out isn’t always fun,” adds Pandya.
“Doonya bridges that gap and provides a workout that is fun for the entire family! You’ll dance to songs you recognise using moves you already know, but will do them in a way that gives you results,” says Desai.
Pandya finishes, “Over the last seven years we’ve been teaching Doonya, we’ve seen our students’ bodies transform through our program. We are excited to share a program that is so rooted in our culture and upbringing with our community.”
Zee Americas GM Sameer Targe said, “Doonya is the first of its kind fitness program that is based on Bollywood dancing. We are very excited to partner with them as it coincides with our programming philosophy of “Entertainment with a Purpose”. A locally produced show was a natural move for us as it further strengthens our leadership position in the US.”
Zee subscribers would be able to catch Doonya’s workouts on Zee Cinema every Saturday at 9:30 am, Zee TV on Saturdays at 11:30 am, Zee TV Canada on Saturdays at 11:30 am and on Zing every Sunday at 11:00 am.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
