News Broadcasting
Dogs and TV go together: survey
MUMBAI: Looks like television in the US is going to the dogs, literally. A recent survey in the country indicates that dogs are increasingly watching television.
The survey — released by the American Kennel Club (AKC) and The Iams Company — shows that almost 50 per cent of dogs surveyed watch television. However, it may be quality time with their owners and not televison programming per se that is drawing them to the tube.
This is borne out by the fact that 87 per cent of owners surveyed said their dogs curled up next to them or at their feet when watching television. Owners also said that the characters played by Jennifer Aniston and the gang on the sitcom Friends are remarkably similar to their canine companions. Just like Joey or Monica, dogs can be silly or serious, messy or meticulous, calm or chaotic.
The AKC and Iams have also suggested that the relationship could be nurtured be planning special dates with the dog. Of course, Animal Planet is one of the channels that would be a natural choice. The online survey covered 1,086 dog owners 18 years or older.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
