DTH
DoCoMo & Hutchison partner for i-mode deal
MUMBAI: Japan’s NTT DoCoMo, Inc. and Hutchison Telecom Hong Kong, have jointly announced a partnership to bring i-mode services to Hong Kong and Macau by the end of the year, thus, extending Hutchison Telecom’s outreach in Asia.
The parties also agreed to launch an IC card technology service, often referred to as the wallet-phone in Japan, on i-mode enabled handsets.
According to a release, DoCoMo will provide the technology and marketing expertise to the partnership, enabling Hutchison Telecom Hong Kong to offer i-mode services. Hutchison phone customers would be able to download credit onto their cell phones, swipe and use it whenever required. However, the financial details of the agreement were not disclosed.
First introduced in 1999 by NTT DoCoMo, i-mode allows mobile phone users to access the Internet and provide for facilities such as emailing, web surfing, paying bills and shopping.
Stating that the service will be available within a few months, Hutchison Telecom CEO Dennis Lui, added, “We are delighted by this partnership. In addition to providing cutting-edge services for our customers, it consolidates our position as Hong Kong’s most forward-looking mobile operator, as we continue to lead innovative developments in the mobile industry and seek to shape the communications market into the future.”
NTT DoCoMo senior VP and MD of Multimedia Services, Takeshi Natsuno commented, “We are confident that this strategic partnership will bring multiple synergies for both companies as well as other member operators. We are also proud to announce our common strategy in bringing our wallet-phone experience from Japan to the region. This new partnership will certainly drive further expansion of i-mode in the global arena.”
“With its proven business model and unique service platform, i-mode creates an open gateway for content providers. They will be able to immediately tap into the vast potential of one of the largest mobile customer bases in Hong Kong supported by one of the most advanced mobile networks in the world. We will work with content providers to spearhead the next generation of mobile Internet development in Hong Kong,” added Lui.
In addition to DoCoMo in Japan, the signing of this agreement, will have licensed 16 i-mode operators in 24 countries around the world. Also, SMART Communications, Inc. is currently preparing to launch the service in the Philippines, adds the release.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
