News Broadcasting
DivX and UTV announce new content partnership in India
MUMBAI: UTV and DivX, Inc., the digital entertainment company that created the DivX media format, announced a partnership today to make available more movies to Indian consumers by offering a range of premium movie content in the high-quality DivX format. The content is licensed from UTV of India.
All titles are encoded in high-quality, secure DivX format, compatible with millions of DivX-Certified consumer electronics devices from major manufacturers. Titles that will be available in DivX for the Indian market include: The Myth, Swades, Main Meri Patni Aur Woh, Sin City, Unleashed and Pulp Fiction.
“As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX. Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose,” said UTV CEO Ronnie Screwvala.
“By partnering with UTV, DivX can continue to expand and reach the global community in effort to create and build a better media future for consumers everywhere. DivX technology enables several movies to fit on a single DVD, and by bundling premium content from UTV with popular DivX-Certified consumer electronics devices such as DVD players, we can work together to improve the digital media experience and allow more users to enjoy higher-quality content in more places,” said DivX, Inc business development Aparna Vashisht-Rota.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
