iWorld
dittoTV brings live UEFA Champions League to Ten 1 HD viewers
MUMBAI: The widely followed UEFA Champions League 2016-17 is set to return on Ten 1 HD and football fanatics can also watch the action-packed matches live on dittoTV. The SVOD subscribers can tune into the channel at 12:15 am to catch the league.
The football league which kicked off this week will see 380 games spanned across nine months. The Champions League final will take place on 3 June.
The likes of Real Madrid, Barcelona, Atletico Madrid, Bayern Munich, Arsenal, Manchester City, PSG, Juventus and more get set to begin their course for European glory.
dittoTV business head Archana Anand said, ““Football is one of the most followed sports, especially among the younger audiences in the country. However, due to the late airing time of the Champions League matches, many football fans miss out on the action on TV. With dittoTV, viewers can tune in to Ten 1 HD on their smartphones, laptops or any internet-enabled devices and catch all the football action in real time. We are extremely excited to bring this event to viewers on our platform.”
The platform is available on Android and iOS platforms. The subscription charges for one month, three months, six months and one year are INR 20, INR 50, INR 90 and INR 170, respectively.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
