iWorld
Ditto TV offers discounts during GOSF
MUMBAI: This holiday season, Ditto TV will offer exclusive discounts through their alliance with Great Online Shopping Festival (GOSF).
Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL), hosts 150 channels across leading genres and rich on-demand video content globally. Today, the platform has over 5 million users.
Through the GOSF association, Ditto TV will give subscribers a flat 70 per cent off on the yearly subscription pack of Rs 1099 which will be available for Rs 299 starting from 10 to 12 December 2014.
To ease the payment system, Ditto TV will offer cash on delivery. Subscribers can also pay online through net banking using the promo code: GOSF299.
The users will have access to its content library of over 150 live television channels and more than 10,000 hours of videos, TV shows and Bollywood movies.
Ditto TV business head Manoj Padmanabhan said, “GOSF is one of the most popular online shopping festivals which draws the interests of a large number of people across the country. Through this association we are confident of gaining access to a wide user base, and a hitherto untapped audience for Ditto TV. Introducing them to LIVE TV and Video on Demand (VOD) through varied Internet enabled devices.”
Ditto TV, which was set up in February 2012, has partnered for content with IndiaCast, Multi Screen Media (Sony Entertainment Television), Bennett Coleman & Co. Ltd., TV Today Network, BBC, Turner India, Bikini TV, ZEE etc.
iWorld
KlugKlug report Cadbury dominates Valentine’s influencer game
Cadbury deploys 472 creators for 15.6M views, Hershey’s and Galaxy trail far behind.
MUMBAI: Cadbury didn’t just melt hearts this Valentine’s, it melted the competition’s chances with sheer creator firepower. Creator intelligence platform Klugklug has released its deep-dive report “Why Valentine’s Day Still Belongs to Silk?”, analysing three months of influencer activity across the chocolate category. The study reveals how sustained, high-density creator deployment builds lasting cultural dominance far more effectively than seasonal marketing bursts.
Cadbury led decisively, activating 472 creators (mostly nano and micro) to generate 15.6 million views at a 3.13 per cent engagement rate per view. Hershey’s followed with 242 creators, 4.7 million views and 1.95 per cent ER, while Galaxy worked with just 37 creators for 1.4 million views and 1.16 per cent ER.
The report emphasises that category leadership stems not only from volume but from consistent regional penetration, vernacular relevance, emotional association with romance, and repeated cultural touchpoints. Cadbury’s strategic focus on nano/micro creators created unmatched density and depth.
Klugklug warns challenger brands that outspending without out-positioning risks burning budgets for short-term attention rather than long-term memory. Key strategic takeaways include:
Sustained presence creates structural advantage
Market leaders defend share through creator density
Regional depth is a strategic lever, not a tactical add-on
As influencer marketing matures into a performance discipline, the report underscores the need for data-backed, long-horizon strategies over festive-only spikes.
In the sweet science of influence, Cadbury isn’t just winning Valentine’s, it’s rewriting the playbook: flood the feed, own the emotion, and watch the category stay yours for years.
