iWorld
DistroTV announces content & distribution partnership with IN10 Media Network
Mumbai: DistroTV, a leading independent, free, ad-supported streaming TV (FAST) platform, today proudly announced its partnership with IN10 Media Network, a leading media and entertainment company.. This collaboration brings IN10 Media Network’s flagship channel EPIC and Hindi general entertainment channel, Nazara, to DistroTV’s extensive service. This addition significantly enriches DistroTV’s diverse content line-up, offering viewers a wide range of quality entertainment options.
In a groundbreaking move, IN10 Media Network’s OTT platform, EPIC ON, will now integrate DistroTV’s streaming service through a seamless app-in-app integration. This integration represents a significant advancement in streaming technology, providing a smooth and integrated viewing experience for consumers on EPIC ON. DistroTV’s simple yet innovative app-in-app approach ensures that viewers can easily access a vast array of content, including popular Indian and international channels, across multiple devices.
This partnership marks a significant milestone for DistroTV as it continues to expand its diverse content line-up, offering hundreds of channels in India and globally. The integration with EPIC ON further enhances DistroTV’s reach, allowing viewers to access a wide range of content, including popular Indian and international channels, across multiple devices.
“We are thrilled to partner with IN10 Media Network, a renowned name in the entertainment industry,” said DistroTV’s parent company DistroScale co-founder and CEO Navdeep Saini. “This partnership not only enriches our content library but also strengthens our commitment to providing diverse and quality entertainment to our audience worldwide.”
IN10 Media Network MD Aditya Pittie commented, “Joining forces with DistroTV aligns perfectly with our mission to deliver high-quality content to a global audience. This partnership enables us to leverage DistroTV’s extensive platform, ensuring our channels reach a wider audience and offer an unparalleled streaming experience.”
DistroScale, Inc APAC head Vikas Khanchandani added, “The collaboration with IN10 Media Network is a testament to our vision of delivering exceptional viewing experiences. The addition of EPIC and Nazara to our platform, along with the integration of DistroTV on EPIC ON, represents a significant step in our journey to redefine the streaming landscape.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
