iWorld
Distraction taps mobile video market for funny home video clips
MUMBAI: The world’s appetite for slapstick humour seems to be insatiable. For the past eight years, Distraction Formats has been feeding it with its ever growing collection of Funny Home Video clips. Now 11,000 strong, Distraction’s collection is reaching out to new audiences through the burgeoning mobile video phone market.
“The versatility of our Funny Home Video collection is such that we have moved beyond the window of television and into the mobile arena. The ancillary possibility of these 20 to 30 second clips as a secondary revenue stream is a sign of the times, and Distraction is at the forefront of this new development,” said Distraction Formats sales executive Sarah Coursey.
Distraction’s Funny Home Video clips are sourced from around the world, and their appeal is universal. Already, the collection has been sold into 60 territories, including the UK- Kirsty’s Home Videos (SKY1), Italy- Paperissima (Canale 5), USA- World’s Funniest Home Videos (Fox) and France – Videogag (TF1).
Now, with the massive growth in popularity of mobile videophones, Distraction has signed deals in Germany, Italy, UK, Russia, Canada and Korea.
“There is a giant market out there and we are working with mobile content providers throughout Europe, North America, Asia and South America to tap it,” said Coursey.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
