Kids
Disney’s Robert Iger unveils redesigned Disney.com at Consumer Electronics Show
MUMBAI: The Walt Disney Company president and CEO Robert Iger unveiled the newly redesigned and enhanced Disney.com web site at the 2007 Consumer Electronics Show.
The site will be launched later this month, informs an official release.
“We are witnessing an explosion of media and Disney is both reaping the benefits of that explosion and acting as a catalyst by taking a technology-friendly approach,” said Iger, noting that the company was the first to offer movies and TV shows for download on iTunes last year.
Taking advantage of the growth of broadband and new web tools, Disney.com is an interactive experience that offers personalization and community-building amidst a broad array of Disney entertainment, products and services.
Disney Xtreme Digital (Disney XD), the broadband centerpiece of the new site, will allow guests to personalize their favorite Disney content as well as watch and share with others videos, including television shows and shorts; chat with friends, listen to music; create playlists; and enjoy an array of games.
Disney.com guests will also be able to access premium content through Disney XD, such as the upcoming Pirates of the Caribbean Online multiplayer game, which is set to launch in 2007, adds the release.
“Disney.com is the digital doorway into Disney and both a destination and a portal into a vibrant, rich online entertainment experience for children, parents and people genuinely interested in Disney,” Iger said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
