Kids
Disney’s dance contest ‘My School Rocks’ kicks off in Mumbai
MUMBAI: Disney Channel’s interschool group-dance competition ‘My School Rocks’ kicked off in Mumbai today with students from over 50 schools in Mumbai competing to enter the semi finals of the contest.
The performances from Mumbai kids will be pitted against schools from four other cities including Kolkata, Amritsar, New Delhi and Ahmedabad. Bollywood dance queen Saroj Khan will judge the competition and pronounce five schools with the best dancing talent as semi finalists.
Vignettes of these five semi finalists’ performances will then be aired for audience poll via various voting mechanisms. The school to win the hearts of the viewers will take away the title – ‘My School Rocks’, states an official release.
In addition, the winning group will star in a special music video which will be choreographed by Saroj Khan and will premier on Disney Channel on 25 December.
Walt Disney Television International (India) executive director – programming and production Nachiket Pantvaidya said, “Disney Channel reflects real kids’ lives, their aspirations and dreams. ‘My School Rocks’ is all about encouraging kids to express themselves while learning the value of teamwork. As in the movie High School Musical, this contest is about believing in yourself and following your dreams.”
“We believe in creating multiple touch points for our young viewers to experience our brand in an engaging and fun way. My School Rocks is an extension of our on-air programming philosophy,” he adds.
Drawing inspiration from this year’s Disney Channel original movie High School Musical, particiapnts for My School Rocks were required to choreograph their own dance sequences to the High School Musical song ‘Ho ek hi aim’.
The music of the High School Musical was rendered in Hindi by Sunidhi Chauhan, Naresh Kamath, Shweta Pandit, Neuman Pinto, and directed by John Stewart, programmed by DJ G and John Stewart.s
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
