Kids
Disney’s BVITV-AP brings ‘Toon Disney’ block to Vietnam
MUMBAI: Buena Vista International Television-Asia Pacific (BVITV-AP), the international television distribution arm of The Walt Disney Company, has entered into an agreement with Q.net Co. Ltd., the Vietnamese distribution agent, for a Disney animated series package to launch on Ho Chi Minh Television (HTV), which claims to be the country’s second largest broadcaster.
Starting this month, the 30-minute “Toon Disney” branded block will air on HTV7 daily from Monday through Sunday from 6am to 6:30am.
For the first time on Vietnamese terrestrial television, HTV7’s young viewers will be able to enjoy a wide range of animated series from Disney including Disney’s Mickey Mouseworks, Adventures of Mickey & Donald, Disney/Pixar’s Buzz Lightyear of Star Command and Disney’s Timon & Pumbaa, informs an official release.
Commenting on the announcement, BVITV-AP senior vice president and managing director Steve Macallister said, “We are delighted to be launching Toon Disney on HTV7 and bringing to Vietnam some of Disney’s most celebrated titles. Around the world the Disney brand represents imagination, fun and positive values, so we are confident that young Vietnamese viewers will be excited by these animated series.”
HTV’s director general, Huynh Van Nam highlighted, “Ho Chi Minh Television was honoured to be the very first Vietnamese broadcaster to run the two channels, Disney Channel and Playhouse Disney on our pay-tv package HTVC since May 2005. And now, once again we are proud to be the first broadcaster to launch Disney’s top animated series on our free TV channel – HTV7. We look forward to having Mickey Mouse and Donald join our local children in a new and comfortable playground.”
In 2006, Disney’s BVITV-AP announced several television licensing deals in Vietnam which include Desperate Housewives, Lost, Alias, Criminal Minds and Ghost Whisperer as well as the first live broadcast of the 78th Annual Academy Awards on HTV7. In November 2005, one of the first Jetix branded animation blocks in Asia Pacific launched on Vietnam Television (VTV).
The Walt Disney Company continues to expand its presence in Vietnam, a strategic market for the Company. In April 2006, Buena Vista International, Inc., The Walt Disney Studios’ international theatrical distribution unit, announced its entry to the Vietnam market through a distribution deal with MegaStar Joint Venture Company Limited (“MegaStar”). And in May 2006, Disney Consumer Products and East Media Holdings Inc. (EMHI), via its subsidiary EMHI Licensing Inc., announced a master licensing agreement for consumer products for Indochina, including Vietnam, Cambodia and Laos.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
