Kids
Disney to broaden mobile distribution channel in Southern Europe via Buongiorno
MUMBAI: The Walt Disney Internet Group (WDIG) has inked a mobile content agreement with Buongiorno, a company in the field of multimedia content for telephony and digital channels. This move supports Disney’s strategy to make its highly creative and engaging content available to consumers in a wide variety of ways.
Under the terms of the deal, Buongiorno will make Disney mobile content such as screensavers, wallpapers, ringtones and games available to consumers across Greece, Italy, Portugal, Spain and Turkey. Content includes Mickey Mouse and Friends (e.g. Goofy, Minnie Mouse, Daisy Duck), Disney Classics (e.g. Cinderella, Peter Pan, Snow White and the Seven Dwarfs), Finding Nemo and The Lion King.
“This agreement with Buongiorno gives consumers another means to access Disney’s popular mobile content in southern Europe. Buongiorno’s expertise and local market reach will help consumers find Disney mobile content anytime and anywhere, and we are pleased to add them to our network of distributors,” said WDIG Europe vice president of mobile Sunil Gunderia.
“We are delighted to be associated with a leading entertainment company like Disney to help bring their properties to market. Disney content will allow Buongiorno to offer several million customers in southern Europe a unique experience of entertainment on the move. We are looking forward to widening our collaboration to new markets, exploiting Buongiorno and its consumer brand Blinko’s global network,” said Buongiorno Group head of global products Matteo Montan.
According to Informa, an international provider of specialist information and services, the fast-growing mobile entertainment market will be worth $42.8 billion by 2010, of which $11.2 billion will be generated from mobile games.
Disney content will become part of Buongiorno’s portfolio of over 300,000 services and licensed contents, marketed to a potential target of more than one billion wired and wireless telephone users globally, through a multi-channel strategy that includes direct distribution through the brand Blinko as well as through partnerships with telecom companies and the most important media groups.
All of Disney’s mobile content will be managed by Buongiorno through B!3A, its proprietary technology platform conceived to design, build, manage and provide high quality services to leading businesses and to mobile consumers globally. B!3A provides a full-blown set of components that allow performing all the main tasks to create a complete digital content marketplace embracing content acquisition, presentation, delivery, reporting, billing and CRM.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
