Kids
Disney powers it up with the first ‘Power Rangers’ tour in India
MUMBAI: Setting the stage for a mammoth on-ground initiative, the Walt Disney Company has brought the Power Rangers to India for the first time in a multi-city tour called ‘Jetix Live.’ This also marks their first visit to the Asia Pacific region.
One of the key properties of Disney, the Power Rangers that airs weekly at 4 pm on ‘Jetix’, the action adventure block on Toon Disney, will tour six cities. It will perform a sequence of four half-hour live shows in each city.
As a prelude to the event, Disney hosted a special welcome for the action heroes at the Gateway of India in Mumbai today.
The company has launched a mass media campaign and has conducted a three week contest on the Disney Channel, Hungama TV and Jetix that short listed children to attend the performances, as entry is by invitation only.
The three city outdoor campaign for ‘Jetix Live’
Speaking to Indiantelevision.com Walt Disney Television International (India) director marketing and communications Tushar Shah said that besides using outdoor and print in the six cities, radio will also be used in Mumbai, Delhi, Kolkata. The company has roped in sponsors to initiate a multimedia co-promotional activity. Partnering Disney are Dabur, Real Fruit Juice, Colgate, Boost ChocoBlast and Nerolac on radio and retail activation.
Additionally, a special edition of the Power Rangers game was added to the official website www.toondisneyindia.com. While on the mobile route, the Power Rangers Gaming Challenge across principal mobile networks in the country was used to promote the arrival of the super heroes.
Mumbai’s Inorbit Mall will house the first show on 14 January. Other cities on the agenda include Ahmedabad, Bangalore, Delhi, Kolkata and Hyderabad. The channel promises that the shows will be charged with high octane music, dynamic action, interactive games and on ground contests in each of the six cities.
Disney MD Rajat Jain strikes a pose with the Power Rangers at the Gateway of India in Mumbai
Welcoming the action heroes was Walt Disney Company (India) Managing Director Rajat Jain. He said, “Power Rangers is amongst the most popular action adventure series of all time around the globe. With over two years of television viewing on Jetix in India, Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on air contests, mobile gaming and home entertainment. Power Rangers Dino Thunders Live performance in the country will complete our 360 degrees entertainment offering to consumers around this popular franchise. “
The Power Rangers franchise lends itself to a range of kid’s merchandise including toys, books, clothes, bags, stationary and bed linen. The Power Rangers mobile game claims to be the most downloaded game in India with over a million downloads.
The schedule for the six city tour is as follows:
Mumbai, January 14, at In Orbit Mall
Ahmedabad, January 18 at 10 Acres Mall
Delhi, January 21 at Ansal Plaza
Kolkatta, January 26 at City Centre
Bangalore, January 28 at Garuda Mall
Hyderabad, January 31 at Spencers Mall
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
