Kids
Disney Pixar’s ‘Cars’ released with record number of DVDs
MUMBAI: Disney Pixar title Cars has been released with a record number of DVDs for any animated film from Disney in India. The units (DVDs) released is twice the number compared to Finding Nemo, which had exceeded market expectations in the past, asserts an official release.
The movie is being released by Excel Home Videos (licensee for Walt Disney’s home entertainment business- Buena Vista Home Entertainment).
Excel Home Videos managing director M.N. Kapasi said, “The success of animated movies on Home Video in India has been an eye opener for marketers focused on the Indian landscape.”
“The growing clout of children in the household’s buying patterns combined with their affinity and knowledge of latest technologies has indirectly contributed to the success of children focused content on home video. Also, animated content scores high with parents as they can be watched without parental guidance,” he added.
The growth also has been attributed to the increasing acceptance of animated content by other age groups, thus making animated movies a perfect family viewing spectacle. The DVD will also be released in Hindi, adds the release.
Cars story is about hotshot rookie race car Lightning McQueen who is living life in the fast lane until he hits a diversion on his way to the most important race of his life. Stranded in a forgotten town, he meets a variety of quirky characters who help him discover that there’s more to life than trophies and fame.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
