Kids
Disney kicks-off Jet Set 2 campaign
MUMBAI: Disney Channel has kicked-off ‘Jet Set 2’ on-air contest in partnership with Jet Airways. The kids broadcaster has roped in Pepsodent as a powered by sponsor.
The month long campaign will be driven primarily through Disney kid’s network comprising Disney Channel, Disney XD, Hungama and Disney Junior. The campaign will also be promoted on social media through Facebook.
The contest kicked-off on 13 April and will run for a month till 12 May. It is open to children aged between 4-14 years. The contest will culminate with 30 families being awarded the grand prize of an all-expense paid trip to Hong Kong Disneyland Resort.
Disney UTV executive director and Disney kids network business head Vijay Subramaniam reckons that the ‘Jet Set 2’ campaign has helped brand Disney to convey its core message of “great storytelling”.
“The ‘Jet Set 2’ campaign has all the elements that the brand Disney stands for. This year we have added new ingredients like referral bonus and loyalty bonus to add to the excitement,” says Subramaniam.
In order to participate in the campaign, children will have to spot an animated Jet Airways aircraft with Mickey, Minnie and Pluto’s picture which appears on the Disney Channel throughout the campaign period.
Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.
The contest had last year generated a record-breaking six million entries. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners to Disneyland Hong Kong.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
