Kids
Disney Internet acquires interactive TV games developer Minds Eye
MUMBAI: The Walt Disney Internet Group (WDIG) has acquired Minds Eye Productions, an interactive TV game developers in Europe. The agreement demonstrates WDIG’s commitment to the iTV games market and to developing new growth businesses for The Walt Disney Company.
Disney entered the interactive TV games market in the U.K. in August 2004, with the launch of ‘Disney Channel Play’ on Sky. This service provides games featuring some of Disney’s most popular TV programmes, movies and characters, including those from The Lion King and Kim Possible.
Walt Disney Internet Group EVP & MD Mark Handler said, “Interactive TV gaming is a growing and exciting market, and Minds Eye is the leading U.K. developer. This acquisition allows us to build on our successful Disney branded iTV game service and shows our commitment to this market. We already have a great portfolio of interactive assets in Europe, and Minds Eye is a natural fit with our activities.”
“It is a great move for Minds Eye to become a part of Disney, the greatest family entertainment company in the world,” Minds Eye Productions MD Martin Batten. “Our employees are delighted to join the Disney family, and look forward to helping Disney expand its interactive TV gaming activities.”
Founded in 1995, Minds Eye Productions employs more than 20 artists, programmers and game designers who specialise in creating high quality games for the growing interactive TV game market. The company will maintain its offices in Milton Keynes, UK.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
