Kids
Disney India reveals new TV channel prices
MUMBAI: One by one, broadcasters are announcing their new channel rates as per TRAI’s tariff requirements. The latest to join the bandwagon is Disney Broadcasting (India) Ltd. Its reference interconnect offer (RIO) will be effective from 29 December 2018. The deadline given by TRAI was 31 August for publication of RIO, declaration of MRP and nature of channels, in connection with its tariff order.
All Disney India channels will be available on a-la-carte basis, as required by regulations. The a-la-carte of all eight channels including SD and HD channels are under Rs 15 per month. Given the different nature of Disney’s offering in Indian TV sector compared to other broadcasters, it has come up with only one bouquet called Universal Bouquet which has been priced at Rs 10. The bouquet excludes only Disney International HD which has the highest price of Rs 15 on the a-la-carte rate chart.
While most of the broadcasters have published their RIOs, Supreme Court is yet to decide the final destiny of the digital television pricing. The Apex Court again deferred the hearing of Star India’s petition filed against TRAI’s tariff and interconnect order to 11 September 2018. The case was first contested in Madras High Court and the high court upheld the tariff order with certain riders.
Meanwhile, major broadcasters have already come up with channel prices. TV18 Broadcast Ltd ( TV18), Zee Entertainment Enterprises Ltd (ZEEL) and Sony Pictures Networks India (SPNI) have made several bouquets available targeting audiences of different nature. Three of the broadcasters have also focused highly on regional bouquets. ZEEL was the only broadcaster to publish its RIO before the given deadline. Star India, one of the petitioners against the TRAI tariff order has not filed its RIO yet.
Disney India’s offerings for kids have more popularity in the country compared to its entertainment segment. According to week 35 BARC data, two kids channels from the umbrella, Disney Channel and Hungama were at second and third positions respectively in the kids genre. The first one had 105399 impressions ‘000 and the second one 100401 impressions ‘000.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
