Kids
Disney India premiers ‘Toy Story’ on 27 November
Mumbai: Disney India is premering three-category Oscar Nominee Toy Story on Sunday, 27 November at 11 am.
Toy Story is a fully computer-generated imagery animation film produced by Pixar Animation Studios and released by Walt Disney Pictures and Buena Vista Distribution.
Toy Story was the first feature-length completely computer-animated movie released by Disney. This 1995 hit was Oscar nominated for Best Original Score, Best Song and Best Original Screenplay. Toy Story combines technical artistry with a warm-hearted family story that is in the best Disney tradition. It grossed U.S. $356,800,000 world-wide, making it the 65th highest-grossing movie in history.
“Toy Story epitomizes superior quality entertainment for all ages. In India, we have used Indian kids to showcase and promote the film as an expression of the fun and imagination that toys bring to Indian Kid’s live,” says Walt Disney Television International-India director programming and production Nachiket Pantvaidya.
“The Indian Television premier of this genre defining movie has been promoted with a high-visibility marketing initiative around the creative idea of “Toys coming to life”. The plan is to reach out to various constituents including trade through innovative direct marketing, radio spots and cross-channel promos,” said Walt Disney Television International India director marketing and communications Tushar Shah.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
