iWorld
Disney+ Hotstar launches The Night Manager: Part 2 trailer
Mumbai: The drama, the class, the glamour! everything is back but it’s even bigger, better, and bolder. Disney+ Hotstar announces the long-awaited trailer of the most-watched series of 2023, Hotstar Specials’ The Night Manager: Part 2. The alliance has been formed between Shelly and Shaan leaving everyone surprised including the closest friends of Shelly but will this alliance be long enough or will Shaan deceit him? Get ready to find all the answers on 30 June 2023 exclusively on Disney+ Hotstar.
A Hindi-language adaptation of John le Carré’s novel “The Night Manager” produced by The Ink Factory and Banijay Asia, the series is created and directed by Sandeep Modi and second director Priyanka Ghose. The series is wrapped in lavish drama, picturesque sights and features eclectic talent including Anil Kapoor, Aditya Roy Kapur, Sobhita Dhulipala, Tillotama Shome, Saswata Chatterjee, and Ravi Behl.
Creator and director, Sandeep Modi said, “With The Night Manager Part 2, the stakes skyrocket, twists abound, and the story reaches new heights of intensity. With the fate of Shelly and Shaan hanging in the balance, expect gripping emotional journeys and answers to lingering questions. Collaborating with such fine actors like Anil Kapoor, Aditya Roy Kapur, Sobhita Dhulipala, Tillotama Shome, Saswata Chatterjee and Ravi Behl has been an absolute pleasure. Their dedication and talent has breathed life into the complex and multi-dimensional characters that make The Night Manager so compelling. Moreover, collaborating with Disney+ Hotstar has been an incredible experience.”
Actor Anil Kapoor said, “Playing Shelly Rungta in The Night Manager has been an absolute delight. It’s fascinating to see how Shelly has become one of the classiest and most beloved villains. In this second part, get ready for new secrets to unravel and take you by surprise. While Shelly and Shaan may be uniting, one can never truly know what’s on Shelly’s mind. Sandeep Modi, the mastermind behind this character, has truly created a villain with a cunning and crafty mind. Working with him has been a truly enjoyable experience. I can’t wait for audiences to witness the captivating journey that lies ahead.”
Actor Aditya Roy Kapur said, “The response to the first part of the series was nothing short of overwhelming. And there seems to be a huge amount of intrigue for season 2! My character Shaan begins a new chapter and the journey only gets more thrilling. The audience can be rest assured there are loads of unexpected twists and surprises in this second part. This creative collaboration with Disney+ Hotstar and Sandeep Modi has been an enriching experience. I hope the audience gives as much love to the second part as they did the first!”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
