Disney, Clear Channel to advertise on iPods

MUMBAI: Exploring the avenues Internet offers for promotional purposes, Walt Disney Studios and Clear Channel will be using video-enabled portable players including iPods to advertise movies and other content. Viewers will be able to download and transfer trailers, clips, interviews, and other promotional content to their PCs and their iPods from the web.

Viewers will be able to download and transfer trailers, clips, interviews, and other promotional content to their PCs and their iPods from the web. For example, people interested in a sneak peek of Disney’s upcoming movie Chronicles of Narnia can now download the film’s promotional video content to their iPods.

Disney plans to offer full-screen, theater-quality video content from its upcoming release of fantasy film The Chronicles of Narnia directly to PCs and video-enabled iPods.

Disney has already associated with Apple to sell video content online that allows viewers to buy clips of shows.