Kids
Disney Channel India to launch new property ‘Imagine That’
MUMBAI: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the year 2020. Bringing back DIY in an all new avatar, Imagine That will tap into a kid’s natural desire to explore, imagine and create through a television show along with experiential
initiatives; all centered around upcycling.
The property will aim to create a platform for the free-spirited minds of the country and give a purpose to their creativity by introducing upcycling as a theme. Imagine That will start off with a television show with Rob – India’s biggest and most popular artist – who will inspire kids to think out of the proverbial box and motivate them to repurpose and transform resources into high quality art. This concept of upcycling with DIY will also be extended through a series of on-ground and digital engagements; each aimed to foster creativity and imagination in kids.
“Curiosity and imagination are the cornerstones of every child in his growing years and with this property, we are encouraging kids to get creative and express themselves through the imaginative world of DIYs. It will give kids an opportunity to experience the fun in upcycling while instilling the importance of repurposing at a very young age. We are happy to partner with Rob who we believe will stimulate young minds into exploring their artistic side while making a difference to the world, one upcycled DIY at a time,” said Star India Infotainment, English and Kids Head Anuradha Aggarwal.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
