iWorld
DishTV’s Watcho – OTT Super App surpasses three million subscriptions within a year of launch
Mumbai: Dish TV’s new OTT aggregation platform, Watcho – OTT Super App, a one-stop solution for OTT entertainment for all generations, urban and rural alike including the Gen Z, has exceeded the notable milestone of three million paid subscriptions, closely following its attainment of the 2 million subscriber mark in August this year. This is a significant highlight for the platform’s sustained growth in the competitive OTT aggregation and entertainment landscape since its launch in 2022.
Watcho – Dish TV’s OTT platform has demonstrated exceptional growth, amassing a user base exceeding 90 million since launch, showcasing its dedication towards delivering high-quality entertainment solutions to a diverse audience. The platform not only gained a substantial user base but also solidified its position as a leading OTT solution.
The success of Watcho is attributed to its unique approach, offering bundled packages of leading OTT platforms under a single subscription along with its own exclusive content under ‘Watcho Exclusives’. This provides users with a seamless and comprehensive entertainment experience, featuring 16 popular platforms such as Disney+ Hotstar, Zee5, Sony Liv, Lionsgate Play, Hungama Play, HoiChoi, Chaupal, Manorama Max, FanCode, Raj Digital, Tarang Plus, ShortsTV, ETV Win, Stage, Aao Nxt, and ‘Watcho Exclusives’.
The OTT Super App also grants entry to Watcho’s extensive collection of original content, including 45 plus captivating web series, Swag (user-generated content), popular shows, and exclusive live TV. The diverse array of shows covers genres such as romance, corporate conspiracies, family drama, fantasy, adventure, and sci-fi providing seamless access to premium content.
Commenting on the milestone achievement, Dish TV India Ltd CEO Manoj Dobhal said, “As we celebrate the achievement of three million paid subscriptions on Watcho – OTT Super App, it’s a moment of pride and gratitude. This milestone underscores the resonance of Watcho as a unique offering that provides complete 360-degree OTT entertainment on one platform ‘One hai to done hai’. The audience has validated this new concept and solidified our position as a preferred entertainment destination. We interpret these numbers not just as subscriptions but as a measure of trust, loyalty, and a validation of our commitment to delivering top-notch entertainment.”
He emphasised, “At Dish TV and Watcho, we are committed to creating a new immersive content experience for our users, and driving business growth through innovative new business streams’
Dish TV and Watcho corporate head – marketing head Sukhpreet Singh said, “The milestone of 3 million paid subscriptions of Watcho is a testament to the evolving preference of the Indian audience validating that it is a go-to destination of the youth for diverse and engaging entertainment. For user’s, the idea to create their own content and not just consume the given content has given us a significant foothold in the market. Reaching this landmark in just about a year reaffirms our commitment to providing compelling content and innovative products. We look forward to continuously evolving and sustaining this momentum by shaping the future of entertainment”
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
