DTH
DishTV wins ET’s Best Corporate Brand 2015 award
MUMBAI: DishTV bagged ‘The Economic Times Best Corporate Brands’ award in the DTH category.
The award has been presented to DishTV for being one of the most admired corporate that is shaping up the Indian marketplace.
The ET Best Corporate brands is an endeavor of The Economic Times, where it conducts a survey across a wide spectrum of consumers and stakeholder’s demographics in eight metro cities and eight other cities on the basis of parameters like familiarity, interaction, loyalty, trustworthiness, innovation and recommendation.
DishTV chairman and managing director Jawahar Goel said, “We would like to thank all our stakeholders for reposing their faith in DishTV. This is a vindication of our belief that our investments in technology, content, distribution and customer service has helped us in securing the leadership position in the category. We are committed to providing the services that help consumers make the most out of their DTH services and ensure a superior viewing experience that mirrors the latest world standards.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
