DTH
Dishtv selects Scopus Video Networks to increase transponder capacity
MUMBAI: Subhash Chandra’s Dishtv has expressed serious intent to increase its channel offerings on the direct-to-home (DTH) platform. The company has selected Scopus Video Networks, a provider of digital video networking products, to support this expansion.
The technology will help Dishtv pack up 28 channels per transponder, eight more than its current capacity. “We will be implementing this technology within a month. It is a better compression system without sacrificing the quality,” Essel Group director technology Amitabh Kumar tells Indiantelevision.com.
Dishtv has seven transponders on NSS-6, offering a total of 130 channels. “We are building up the capability to offer more channels on our DTH platform,” Kumar says.
Dishtv will use Scopus products to enhance its transponders’ utilization and expand its already fast growing DTH market share throughout the Indian subcontinent. The decision to tie up with Scopus comes ahead of Tata Sky’s DTH launch expected in July.
The deal brings to Dishtv’s headend Scopus’ full line of products including E-1200 encoders, IRD-2900 decoders, IVG-7100 intelligent video gateway (IVG) platforms and network management system software. Scopus is a Nasdaq-listed company.
Scopus’ IVG platform will provide advanced video processing capabilities including joint transrating, grooming and bit rate shaping.
India is beginning its transition to digital TV in which the number of digital subscribers is expected to grow ten-fold within the next five years.
Says Kumar commented, “We operate in a complex web of multiple satellites and multiple carriers and the unique capabilities offered by Scopus’ product line such as the Intelligent Video Gateway will help us optimize operations while minimizing cost and enhancing reliability in our operations. Scopus has also helped Dish TV achieve very high satellite utilization and bring down costs on a per channel basis.”
Scopus VP sales Eitan Koter stated, “We are honoured and delighted to continue doing business with the Essel Group, India’s leading media conglomerate. This achievement is a testimony to our on-going commitment to our customers’ success. Scopus is the only vendor that offers a full product portfolio under one roof, enabling us to provide simple solutions to complex requirements such as the ones posed by Dishtv.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
