DTH
DishTV kick launches special offerings for Karnataka
MUMBAI: In order to cater to the needs of multilingual entertainment requirements for the Karnataka TV viewers/ subscribers; DishTV has come up with special offering in the state of Karnataka. These offerings will not only give maximum choice but will also offer them complete flexibility to choose the language of their choice. With this central theme, DishTV proudly stands for “Any language you speak, We have a pack for you.”
In order to bridge the language barrier in the state of Karnataka with respect to entertainment, DishTV is all set to offer new and exciting offerings. These offerings are available to all viewers/ subscribers over and above with the existing base packs of Rs.99/ Rs.139/ Rs.169.
Speaking on the addition, DishTV India CEO Arun Kumar Kapoor said, “Over the years we have observed the trend of the viewer preferences prevailing in the Karnataka market. They have an inclination for regional content. Karnataka being a highly multi-lingual state and keeping in mind the multi-lingual entertainment requirement in the state, DishTV has always been at the forefront to provide innovative solutions. In order to enhance the TV viewing experience for our subscribers in regional markets and to ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates DishTV has come with these special Kannada offerings.”
Kannada Special offerings at attractive price points are as follows:
Ø Kannada Special with kannada Language pack@ Rs.199 (Total 1 Language pack)
Ø Kannada Special with kannada and 1 other Language Pack @ Rs.209 (Total 2 Language packs)
Ø Kannada Special with kannada and 2 other Language packs @ Rs.225 (Total 3 Language packs)
The subscribers can avail these special Kannada offerings on a reasonable amount of Rs. 199 including all Kannada channels and services, which is further enriched with more content like Kids, Sports, Movies, English News and Infotainment. Further customers will have options to choose Kannada special offering with one more language pack along with Kannada at Rs.209 and two more language packs along with Kannada at Rs. 225. The subscribers can choose from different language packs such as Tamil, Telugu, Malayalam, Odia and Marathi.
On all new acquisition, subscribers can choose up to three language packs (one Kannada and 2 other language packs) till the offer period.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
