DTH
DishTV expands its portfolio by 23 channels
MUMBAI: Dish TV has expanded its portfolio by adding 23 new channels. This includes nine high-definition channels and 14 standard definition channels, taking the total count of channels and services to more than 615.
High definition technology has taken the country by storm. Not only the urban but the rural hinterlands of the country have started adopting high definition viewing.
DishTV has taken the initiative to take HD to masses with the introduction of lowest entry pack and now with the addition of these 9 channels, the promise of widest range of HD channels continues. And with these additions, the company’s HD portfolio becomes stronger with a total of 68 HD channels on its platform. The list of channels are as follows:
Adding further to the offerings, DishTV has accumulated 14 standard definition channels to its gamut of channels and services. Having already built a strong connection with the regional audience through their eclectic range of regional channels, the addition of 14 more new regional standard definition channels exemplify DishTV’s commitment to cater to a wide range of viewers across all regions. The list of the respective channels are as follows-
In addition, to make HD more affordable and to get the most viewed HD channels at Rs.86 + taxes per month, DishTV has introduced HD Ala-carte (small HD entertainment add on packs) to capture the interest of consumers towards HD viewing by offering them more HD content and mix of genre at a nominal price of Rs.86+ taxes per month. This offering enables DishTV subscribers to select these ala-carte as per their preferences and needs. With this, DishTV made entry to HD very easy and simple with two-step process – select any base pack and add any of the HD ala-carte worth Rs.86 + taxes per month.
Commenting on these additions DishTV India chief executive officer Arun Kapoor said, “TV viewing in India has undergone a sea change over the years. From the days when people had a handful of channels, today, we live in an era where people are spoilt for choices. We at DishTV have always been at the forefront in enhancing TV viewing experience and exploring opportunities to bring wholesome entertainment to the audience. With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of these 23 channels will not only strengthen our presence in the HD and SD space but will also diversify our offerings.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
