DTH
Dishtv expands channel offerings
MUMBAI: Zee Telefilms’ direct-to-home (DTH) solutions provider Dishtv has expanded its line up by adding three more channels.
While Malayalam channels Asianet News and Asianet Plus became the latest entrants on DishTV from the regional front, Australian Broadcasting Corporation’s (ABC) international television service ABC Asia Pacific launched its India beam on the DTH platform today.
Dishtv bouquet presently offers eight channels in Malayalam including Asianet, Indiavision, Jeevan TV, SS Music, DD Malayalam, Kairali and the newly added Asianet Plus and Asianet News. According to an official release, the new additions are made at no extra cost.
Dishtv CEO Sunil Khanna says, “Inclusion of these two channels from Asianet, strengthens the Malayalam entertainment on Dishtv for the city viewer, as well as for Keralites spread across the country. Dishtv makes for a complete entertainment solution for the people in Kerala, giving them an opportunity to upgrade to a superior entertainment experience with wholesome Malayalam entertainment.”
ABC Asia Pacific, meanwhile, has been available on Dishtv since the last seven months as part of the basic package. “The free-to-air English entertainment channel has now launched a dedicated beam for India, by re-arranging its programming schedule according to Indian television’s primetime,” says Khanna.
It is learnt that, ABC Asia Pacific India will now telecast its primetime programmes in India from 8 pm onwards as per the new schedule.
Khanna added that ABC was in talks with Zee Turner to launch the channel on cable as well. “The discussions are on. Both the parties are yet to reach on an agreement,” he said.
Meanwhile, Distv is also in active discussions with the UK-based media firm Eicom to get its two channels – Performance Channel & Science and SciTech TV – on board. It is learnt that Performance Channel will receive US$0.07 per subscribing home per month in an English language premium package. The subscription level for SciTech TV will be set after pricing trials. Reportedly, SciTech TV will be broadcast in Hindi, Tamil and English language versions on Dishtv’s main platform.
However, when quereid, Khanna refused to confirm the developments. “The final deal is yet to be done. We haven’t reached any agreement on the pricing and package. Regarding the content, we are waiting for Eicom to finalise the details,” he said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
