DTH
DishTV adds two channels, takes total count to 620
MUMBAI: While continuing the legacy to provide the best entertainment platform to its subscribers, Dish TV, Asia’s largest DTH brand has extended its collection by adding 2 new channels to its portfolio. With accumulation of “Mirror Now and Multiplex”. DishTV takes the total count of its channels and services to more than 620.
Being a trusted brand since five years now, DishTV keeps the entertainment quotient higher. With the addition of these channels they gauge to multiple genres namely; Mirror now for news, and Multiplex for Bollywood lovers. Details of the channels as follows:
Commenting on these additions DishTV India group CEO Anil Dua said, “We at DishTV have been at the forefront in enhancing TV viewing experience and exploring opportunities to bring wholesome entertainment to the audience. With a sharp focus on content, the move aims at connecting strongly to provide the best of entertainment to our subscribers. Addition of these two channels will not only strengthen our presence but will also diversify our offerings.”
Further, keeping up the idea of providing the best of entertainment in industry DishTV recently added Arnab Goswami’s news channel “Republic TV” on their platform. Also, enhancing the kid’s genre, the largest DTH operator added “Sony YAY” to its platform last month. Both the channels will be available on LCN number 771 and 989 respectively.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
