DTH
DishTV adds FYI TV18 on Channel No 472
MUMBAI: DishTV has added new lifestyle channel FYI TV18 on its platform. The contemporary factual entertainment channel is now available to all DishTV subscribers having Super Family pack (North) and Jumbo Family pack (South) onwards.
The channel is available for all DishTV and Zing subscribers on the channel No. 472.
FYITV18 will primarily focus on India and mainly targeting age group between15-34 years. The channel is targeted towards dual viewing (male and female) and is available in English, Telugu, Tamil & Hindi languages.
The content mainly focuses on Relationship, Taste and Space with a creative punchline of “Life se milofy.” The channel will have a very strong local production lineup with 6 locally produced Indian shows like ‘Real 2 States Couple’, ‘Rivals-in-law’ and ‘Small Budget Big Makeover.’ It will also have 60percent locally produced Indian content and the rest will be International content from the acclaimed library of A+E Networks.
Speaking on the addition, DishTV CEO Arun Kumar Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. With the development in times, India is growing rapidly wherein lifestyle and entertainment holds the utmost importance. FYI TV 18 is a perfect blend of powerful international programming brands with home grown content, highlighting the life of common people. With the addition of this channel DishTV offers maximum (19) channels from Lifestyle and Fashion genre.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
