News Broadcasting
Dish TV pumps up the volume on interactive services, marketing
NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.
Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.
“We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.
Apart from a 360 degree approach through a media campaign — goodbye to cable problems. Hello Digital! — country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
Leading the pack of new initiatives is interactivity, which will come via Zee News.
The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.
How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.
So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.
“Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster’s (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.
By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.
Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.
Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.
The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.
“At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.
Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.
Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.
Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.
Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.
The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.
According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.
The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.
The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.
With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.
Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.
India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
