DTH
Dish TV plans to add 30 Tamil channels
MUMBAI: Direct-to-home (DTH) operator Dish TV has planned to come up with 30 popular Tamil channels on its platform for the customers in Tamil Nadu. This will leave customers with a wider choice of entertainment in their language of comfort.
“Understanding customer requirement and driving high engagement through our offerings has always been our focus. With the addition of around 30 most popular Tamil channels, we aim to add a new dimension in our products and services and hope our customers will enjoy the fabulous content. At Dish TV, we will continue to work towards customer-centric offerings to drive the highest levels of satisfaction and entertainment,” Dish TV India Ltd senior vice president-marketing Sukhpreet Singh said.
Currently, leading channels such as Sun TV, STAR Vijay, Zee Tamil, KTV and Colors Tamil exist on the platform’s Tamil language portfolio. The new plan also includes adding more HD channels thereby boosting the company’s ‘HD for all initiative’.
The company has a distribution network of more than 4,000 distributors and around 400,000 dealers across 9,450 towns in the country.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
