DTH
Dish TV India reappoints Jawahar Goel as MD
Mumbai: Dish TV India has reappointed Jawahar Lal Goel as its managing director (MD) till 25 March 2025, the company said in a regulatory filing late Friday night. The DTH service company also reappointed Anil Kumar Dua as the whole-time director for the same period as Goel.
Goel who is also the chairman of the company’s board shall continue to remain the same. “Goel has been actively involved in the creation and expansion of the company and has been a pioneer of the direct-to-home (DTH) services in India,” the company said in its filing.
Goel led the initiatives of the Indian Broadcasting Foundation (IBF) as its president from September 2006 to September 2010. He has also been on the board of various committees and task forces set up by the ministry of information and broadcasting (MIB) and continues to address several critical matters related to the industry.
He is a prime architect in establishing India’s most modern and advanced technological infrastructure for the implementation of conditional access system (CAS) and direct-to-home (DTH) services.
Dua has worked in several well-known entities such as Hindustan Unilever, Gillette and Hero MotoCorp. Prior to joining Dish TV India Limited, he was the OTE Group MD. He has experience in various facets of business management such as brand building, marketing, customer experience, supply chain, and strategy.
He has also been an active participant in different forums like CII, Siam, Fada, and Ficci, and has also been the chairman of the Retail Council of the Society of Indian Automobile Manufacturers (SIAM). He was also on the board of the Audit Bureau of Circulation (ABC).
Dua is an engineer from IIT Delhi and an MBA from IIM Ahmedabad.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
