DTH
Dish TV brings unique value added service for Telugu viewers, launches ‘Telugu Active’ on DishTV & d2h platforms
Hyderabad: Continuing to strengthen its value added service offerings, Dish TV India Limited, world’s largest single-country DTH Company has launched ‘Telugu Active’ VAS service – a one stop ad-free destination for the best of Telugu films & shows. The Telugu Active service is launched in partnership with Shemaroo & Mango Mass Media and and available on both its brands; DishTV & d2h.
In order to bring unique and engaging content for Telugu subscribers, the Telugu Active service will give customers an access to 10 hours of fresh content every day and showcase two premier movies every week. To further connect with customers, the complete entertainment package will offer the finest Telugu movies of renowned actors like Nayantara, Atharva, Sai Dharam Tej, Niharika etc. Additionally, it will air chat shows of top celebrities, behind-the-scene of new movies, action scenes and comedy scenes of various movies.
Announcing the new service, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Our focus has always been on engaging content, best value proposition and unique entertainment initiatives. Andhra Pradesh and Telangana are very rich in content and have very high TV viewership with high affinity towards Telugu content. Dish TV India with its new ‘Telugu Active’ service will cater to the needs of our Telugu audience for wholesome and varied family content. We are glad to partner with Shemaroo to launch this new ad-free service on both DishTV and d2h platforms.”
Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Telugu service to a varied set of audiences through the launch of ‘Telugu Active’ with Dish TV India. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”
Telugu Active service is available on channel number 710 on at a nominal subscription price of INR 40 plus taxes per month post applicable free preview period. To subscribe the new service, a customer can give a missed call to 1800-315-0710 from registered mobile number to activate the service.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
