DTH
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition
MUMBAI: Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts.
Moreover, it has highlighted another important aspect as per DTH License guidelines which clearly prohibit any change in equity structures of licensee company without prior approval from the ministry of information & broadcasting (MIB). Hence, it has stated that the acquisition of shares by Yes Bank without the ministry’s consent is against the DTH guidelines and has requested Yes Bank to obtain the green signal from the MIB prior to effecting their transfer.
"We would like to mention that your statement, ‘shares acquired on invocation of pledge subsequent to default/breach of terms of loan to Dish TV India Limited’ is an incorrect statement," Dish TV said in a filing to the BSE.
It also clarified that as on the date of the communication, the DTH platform was not in default of any payment obligations to Yes Bank under the financing facility availed from the lender.
“Further, you are also well aware that ‘no shares have been pledged by the promoters of Dish TV or any other entity for the loans availed by Dish TV from Yes Bank Ltd. Therefore, there cannot be any question of invocation of any pledged shares in relation to the loans availed by Dish TV from Yes Bank,”’ the DTH company's official added in the note filed with the BSE yesterday.
The bank had earlier in a note to the exchange informed that it had acquired 44,53,48,990 equity shares having a nominal value of Re 1 per share. “Shares have been acquired pursuant to invocation of pledge of the shares subsequent to default/breach of terms of credit facilities sanctioned by Yes Bank to Essel Business Excellence Services Ltd, Essel Corporate Resources Private Ltd, Living Entertainment Enterprises Private Ltd, Last Mile Online Ltd, Pan India Network Infravest Ltd, RPW Projects Private Ltd, Mumbai WTR Private Ltd,” Yes Bank had said.
Dish TV has also requested Yes Bank to issue corrigendum to its earlier statement and inform the stock exchanges of the same.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
