DTH
Dish TV announces fresh Videocon d2h Nasdaq delisting date
BENGALURU: Dish TV India Limited (Dish TV), as successor to Videocon d2h, announced a revised timetable for the anticipated delisting of Videocon d2h American depositary shares (ADSs) from the Nasdaq Global Market (Nasdaq). The timing of the global depositary shares (GDS) effective date (as defined below) has been revised and will no longer occur on 5 April 2018.
A Dish TV filing says that it is intended that the Videocon d2h ADSs will be voluntarily delisted from Nasdaq following the close of trading on 11 April 2018. As such, the last day of trading of Videocon d2h ADSs on Nasdaq is expected to be on 11 April 2018 and the delisting of the Videocon d2h ADSs from Nasdaq is expected to take effect on 12 April 2018. As soon as practicable following the effectiveness of the delisting from Nasdaq, Dish TV will file a Form 15F with the SEC to deregister with the US Securities and Exchange Commission and terminate its reporting obligations under the SEC Act of 1934. It is currently anticipated that, subject to approval by the UK Listing Authority, the new Dish TV GDRs issued in exchange for the Videocon d2h ADSs will be admitted to trading on the Professional Securities Market of the London Stock Exchange plc on or about 13 April 2018.
As per the second updated mandatory Exchange notice, effective as of 12 April 2018 (the GDS Effective Date):
(i) all outstanding equity shares of Videocon d2h as of the scheme effective date, including equity shares underlying Videocon d2h ADSs, will be mandatorily exchanged for new equity shares of Dish TV. In such mandatory exchange, 857,785,766 new equity shares of Dish TV will be issued in exchange for the outstanding equity shares of Videocon d2h as of the scheme effective date. The number of outstanding equity shares of Videocon d2h as of the scheme effective date was 424,997,937. Accordingly, the share exchange ratio will be 857,785,766 divided by 424,997,937 (the share exchange ratio), which is approximately 2.01832925 new equity shares of Dish TV for every 1 equity share of Videocon d2h (rounded to eight decimal places);
(ii) holders of Videocon d2h ADSs will be entitled to receive on a mandatory basis such number of new Dish TV GDS that equals the share exchange ratio multiplied by four, which is approximately 8.07331699 new Dish TV GDSs for every 1 Videocon d2h ADS (rounded to eight decimal places).
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
