DTH
Dish Media Network upgrades DTH with Spacecom deal
MUMBAI: Spacecom, an operator of the AMOS satellite fleet, recently announced that Nepal’s Dish Media Network has furthered its long-term association with AMOS-4. Located at the 65°E prime orbital position, AMOS-4 provides Dishhome with substantial satellite capacity enabling the DTH provider to expand its SD and HD channel services.
Founded in 2009, Dish Media Network Pvt. Ltd. is the only DTH operator with distribution covering all of Nepal. One of Nepal’s fastest-growing operators in the broadcast and transmission services industry for digital television channels, Dishhome’s capacity on AMOS-4 is contracted for the satellite’s lifetime.
Dish Media Network CEO Sudeep Acharya commented, “This agreement will keep our growth trajectory moving forward and upwards. Our deep association with Spacecom’s AMOS-4 enables us to build out and expand our brand, further our strategic goals and strengthen our operations throughout Nepal.”
According to David Pollack, president & CEO of Spacecom, “This agreement with Dish Media Network adds strength to our position in Asia. AMOS-4’s power and focus on Asia makes it a prime choice for providing a range of satellite services in the region, as well as in East Africa.”
AMOS-4 has eight Ku-band transponders of 108 MHz and four high-power Ka-band transponders of 216MHz, each with steerable beams. The Ku and Ka transponders create a powerful platform, enabling a wide range of connectivity options to reach throughout the region’s vast geography. Offering extensive broadcast and broadband reach for satellite services including DTH, video distribution, VSAT communications and broadband Internet, the satellite’s geographic position meets broadcast and broadband needs within the Asian, African and Middle Eastern markets.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
