DTH
Dish, Directv score in customer satisfaction index in US
MUMBAI: For the fourth consecutive year, Echostar and its pay TV service the Dish Network ranked above the competition for customer satisfaction among satellite and cable TV companies in the US. The survey was conducted by the American Customer Satisfaction Index (ACSI).
Dish posted the highest index score 71 out of 100 among all the cable and satellite television companies included in the ACSI. DirecTV also had the same score. Comcast which is America’s largest cable company scored 56 points. The ACSI study surveyed consumers this year on the criteria of quality, overall value, loyalty and retention.
Echostar customer service executive VP Michael Kelly added, “This demonstrates the Dish Network’s commitment to provide the best value in pay television for our more than 9.7 million customers. We continue to work hard to deliver more than 500 channels of all digital programming, local broadcast channels in 128 markets and in all 50 states.
“We also deliver new technologies such as digital video recorders and high definition TV, at the lowest prices in the country.”
The overall average for the four largest cable TV companies in the ACSI survey was 58.75. DirectTV customer satisfaction executive VP Peter Giacalone added, “Our position shows a sustained commitment by all our employees to provide our more than 12.6 million customers with a great product backed by first-rate service. We constantly scrutinise all the facets of customer service.”
The Rupert Murdoch owned Fox Entertainment Group has a 34 per cent stake in DirecTV.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
