GECs
Discovery Travel & Living lines up five new shows
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MUMBAI: International lifestyle channel, Discovery Travel & Living, has got into an over-drive with its new programming initiative and has lined up a total of five shows, which will be unleased in the first week of April. |
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Apart from the fact that the shows will help beef up the weekend band for the channel, the line up will also add to the channel’s eclectic mix of programming covering travel, cuisine, travel, design and décor. |
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A transformational battle, each ‘faker’ is given just four weeks to master a skill well enough, with the aid of top practitioners in their fields, to fool a panel of expert judges.  The other show, `American Chopper’, celebrates a family’s struggle to achieve the American dream. The show profiles the lives of New York natives Paul Tuetul Sr.and his son Paul Jr. of Orange County Choppers, creators of the worlds most outrageous custom motorcycles. Each episode captures the day-to-day drama of this volatile father-and-son team as they battle impossible deadlines and take the viewer through the motorcycle design and fabrication. Apart from these two shows, the channel has lined up three other shows What Not To Wear (Saturday 9 pm), `Behind The Label’ (Friday 11.30 pm) and `Full Frontal Fashion’ (Friday 11.30pm) for the fashion conscious viewer. Apart from these shows there is Streets of the World (Monday 10 pm). The show features the world’s greatest streets, focusing on the area’s people, history and untold stories. Viewers explore the past to capture the remarkable stories and surprising truths that lie behind the great facades of shops,restaurants, banks and monuments. Explaining the thought behind the shows, Discovery Communications India director, marketing, Aditya Tripathi said, ” we’ve planned the shows keeping in mind our target audience, which is the upscale urban audience who wants international quality entertainment. The shows that we’ve lined up not just define the audience taste, but even what the advertisers want.”
`Behind The Label’ viewers get to have a peek at the behind-the-scene Developments in major fashion houses of the world. Then one gets to meet top designers such as Nicole Miller and Kimora Lee in `Full Frontal Fashion’. When queried on details about the commissioned local programmes, Tripathi said, ” We’re looking at revamping our programme schedule every three months. So, one will get to see local Indian programming only towards the second half of the year.” Apart from the programming initiatives, the channel also plans to unveil its new advertising campaign and show related marketing initiatives in the month of April. |
To begin with, the channel will have two shows, `Faking It’ and `American Chopper’, airing on Sunday 9 pm and 10 pm. The first show, based on the concept of `My Fair Lady’, takes an individual from one type of background, gives him/her a complete makeover and then tries to pass the person off as the real one in a society that would normally be completely different.
Shedding light on the new programmes, Tripathi adds,
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
