iWorld
discovery+ to premier new original ‘My Daughter Joined a Cult’
Mumbai: discovery+ has announced the premiere of the new original My Daughter Joined a Cult, a docu-series produced by VICE Studios – the global production division of VICE Media Group about self-proclaimed godman, Swami Nithyananda in India exclusively from 2 June 2022.
The 3×45 series will be available to stream in Hindi, Tamil, Telugu, English, Kannada, and Malayalam, and is directed by Naman Saraiya.
A mother wailing outside an ashram to see her daughters who have been barred from meeting her. A distraught father running from pillar to post to find answers pertaining to his missing children. A disillusioned devotee grappling with demands for nude pictures from the man she held in the highest esteem. A young man questioning the prevalence of sexual abuse and violence in a place meant for worship and reflection. These are but a few claims made by real devotees which make one wonder, who is lying and who is telling the truth? Or is there more than one version of the truth? Are these just allegations or is there something more than that? What really goes on inside a cult? Can someone claiming to be a Godman, actually turn out to be a Conman? Documenting claims made by ex-devotees and much more, My Daughter Joined a Cult follows the life of the controversial Swami Nithyananda, whilst giving a voice to individuals who were at the epicenter of it all.
The three-part series, captures the exposure of the self-styled Godman, who allegedly deceived his believers by luring them into joining his ashram and gurukul trust Nithyananda Dhyanapeetam, and then later allegedly abused them. With a range of testimonies from devotees, lawyers, journalists and activists, the docu-series presents a narrative of the highs and lows of Nithyananda’s life in the pursuit of the reason behind his strong following despite being termed a fugitive by his ex-followers. Having lived the story themselves, the followers and ex-devotees provide an intimate perspective whilst revealing crucial details that help us better understand the entire narrative.
Warner Bros. Discovery original content head- south Asia Sai Abishek said, “Discovery has always been synonymous with content that is raw and real. Keeping authenticity at the core of our offerings, My Daughter Joined a Cult is yet another step towards bringing alive a story that has multiple layers. This series chronicles the journey of followers of Nithyanand, and examines the vulnerabilities of humans that make them susceptible to joining cults to seek answers, sometimes leading to devastating effects. We are certain that viewers will be intrigued by this series, built on the back of hard-hitting firsthand accounts from ex-devotees, along with commentary from observers of his rise and subsequent allegations of abuse and fraud.”
VICE Studios VP of content, APAC Samira Kanwar said, “My Daughter Joined A Cult is an uncompromising and unflinching docu-series about the internationally infamous figure of Swami Nithyananda. As is synonymous with VICE Studios, the series offers an authentic and compelling insight into a complex and controversial figure, using raw first-person testimonies and original production techniques. We are proud to be working with discovery+ to bring this series to a wide, global audience.”
Director Naman Saraiya said, “Such a comprehensive and complex investigation into Nithyananda and his religious movement would not have been possible without the trust and cooperation of each person we crossed paths with… be it former devotees, survivors, journalists, lawyers and police officers. I hope the series resonates with audiences around the world and generates greater awareness of the events that led to his fall from grace and the indelible impact on those left in its wake.”
He added, “My Daughter Joined A Cult has been one of the most challenging and rewarding projects of my career yet and I am incredibly proud of what the team and I have created with VICE Studios and Samira Kanwar.”
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
