Discovery to launch HD offering on BSkyB

MUMBAI: Discovery HD will launch in the UK and Ireland this year as part of UK pay TV service provider BSkyB’s high-definition television package.
Discovery’s dedicated HD offering is already available in South Korea, Japan and Canada. It will be launched in Germany and Austria.
Discovery Networks International president Dawn L. McCall says, “Discovery HD revitalises the in-home entertainment experience by bringing audiences even closer to their world with breathtaking quality, panoramic detail and surround sound. The Discovery brand is synonymous with innovation, integrity and quality, and Discovery’s leadership in HD content reinforces these attributes among consumers, platform providers, producers and advertisers alike.”