News Broadcasting
Discovery to feature India-centric documentaries
MUMBAI: The television business is all a matter of perception and Discovery is well aware of this. The broadcaster is trying to boost desi content through documentaries which will showcase the contemporary face of the country.
There is a perception that Discovery is very American in terms of content. The channel has therefore gone on a drive to acquire ready-made films from Indian production houses, showing India in a way that it has never been seen.
Speaking to Indiantelevision.com a spokesperson for the broadcaster said:” We are looking at independent film makers or established production houses to submit films on India that bring out the contemporary face of the country and lesser known facets of India – the common thread running through all the films we are currently airing on Discover India.”
The Discover India hour showcases content dealing with our architecture, mysticism and wildlife every week. However since the programming suffers from a certain element of sameness the channel is looking to diversify. The programmes air every Saturday at 9 pm with repeats on Sunday at 9 am. Discovery is said to have already received over 700 films from producers including the National Film Development Council and the external affairs ministry.
When asked whether Discovery would at an on ground initiative like what National Geographic is doing with Mission Everest the spokesperson said:”We have our own strategy for building viewership and revenues and these do not necessarily include on-ground events.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
