Kids
Discovery kids to launch ‘Little Singham’
MUMBAI: Discovery Kids, in collaboration with Rohit Shetty Picturez and Reliance Animation, is all set to launch of new animation series called Little Singham. The show will be launched on 21 April at 1.30 pm to 5.30 pm, targeting children in the age-group of 5-11 years. It will comprise 156 episodes and five tele features.
The new animation series will be aired in three languages-Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of the show. Moreover, Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards (ICCW NBA) to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of winners.
Discovery Kids head Uttam Pal Singh said, “The kid’s genre in India has been largely devoid of ground-up super heroes. Little Singham is a very bold and at-scale attempt to fill this gap. We have worked with a world-class animation partner Reliance Animation to produce this multi-faceted series rooted in action, adventure and comedy to attract attention of kids across the country.”
Reliance Entertainment COO Shibasish Sarkar said, “We have engaged as many 250 animation artists on this project who have been working for than six months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”
Reliance Animation produced its first animated short film with international acclaim, The Bad Egg, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna (TV series), Krishna Aur Kans (theatrical film), Shaktimaan (TV series), BIG Bees Jr. (nursery rhymes) are some of its creations and many more to come are in the development stage.
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
