Kids
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October
MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.
Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.
Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.
“For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”
“We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh. “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”
The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
