Kids
Discovery Kids partners Rapid Metro Gurgaon for ‘Joy Express’
MUMBAI: Discovery Kids has joined hands with Rapid Metro Gurgaon to launch a first-of-its-kind consumer engagement initiative called Discovery Kids Joy Express.
This joy ride will begin from from Sikanderpur Rapid metro station on 19 December, 2015 and will run on Saturdays and Sundays from 12 – 4 pm.
The Discovery Kids Joy Express will be a unique touch point for kids to have fun while they learn on-board. The ride will deliver an enriching experience for kids with creative games, art & craft, puppet & magic show and quiz. Adding to the attraction will be kids’ favourite superhero Kisna, who will meet and greet with kids on-board the metro. Special joyrides will also be held for for schools, NGOs and corporates.
The tickets are priced at Rs 250 for kids and Rs 100 for the accompanying parent/adult and can be booked online on BookMyShow.com, or by calling on 0124-2800028 and at Sikanderpur Rapid metro station.
Discovery Networks Asia-Pacific South Asia executive vice president and general manager Rahul Johri said, “Discovery Kids continues to bring alive smart fun through its on-air content and innovative outreach campaigns. Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”
IL& FS MD and CEO Rail Rajiv Banga added, “It has been Rapid Metro’s endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
