Kids
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)
MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.
Discovery Kids Asia acquired multiple titles, including Emmy™, Parents’ Choice™ and Youth Media Alliance™ award-winning Odd Squad (Season 1 and 2), a live-action comedy about two kids, Agent Olive and Agent Otto, who work for a government agency run by kids in suits who are equipped with the world’s most advanced and unpredictable gadgetry. Odd Squad is a fun and engaging way for kids to become familiar with, and master, key math concepts and operations.
Other acquisitions from Discovery Kids Asia include Chirp and 3 seasons of Giver. Chirp, a Sinking Ship–produced title, is an animated kids’ series about Chirp, Squawk and Tweet who are best friends that use their imaginations and everyday objects to get them in – and out of – fantastically fun adventures and hilariously sticky predicaments. Chirp was previously nominated for the 2016 Goethe Science Film Festival, organized by Goethe-Institut. Giver, also produced by Sinking Ship, features kids engaging with their Ontario Canada community to improve playground spaces. The kid teams must decide on a theme, what to keep, what to scrap, and they only have 3 days to do it with the host. They work alongside community volunteers, work to see that their playground vision is brought to life.
Furthermore, 2 seasons of Giver was sold to TVB Hong Kong and JEI TV in South Korea picked up Earthtree Productions, Box Yourself. In Box Yourself, host Øistein teaches art to kids and shows them how to recycle, upcycle, draw, build and paint. The ultimate “maker” team, Øistein and his cardboard sidekick “Box, show how to make 30 crazy creative objects from ordinary cardboard lying around the home. Themes include animals, people, vehicles, puppets, and games!
In addition to the deals, Bomanbridge recognized that the two educational shows from Earthtree and Sinking Ship have great format potential and they are now working with the producers to co-develop the format formula for Asia and eventually take them worldwide, complete with producer-training.
“Bomanbridge brings the best in edutainment from around the world to children in Asia, Odd Squad, Giver, Chirp, and Box Yourself are award-winnings kids’ shows that stimulate, engage and empower while entertaining. We are pleased to bring these great kids’ programming to our close partners in the region. These shows are also great formats which would work really well in our local context, therefore we are working closely with our producers to bring these projects to the next stage in Asia,” said Bomanbridge Media CEO Sonia Fleck.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
