DTH
Discovery Gardens in Dubai issued warning to remove dishes & TV antennas
MUMBAI: The residents of Discovery Gardens in Dubai have been warned that the satellite dishes or antennas outside the roofs and balconies are expected to be removed, according to a report in Emirates 247 News which adds the violators of the issue will be made liable to vandalism charges.
Nakheel Facilities and Owners Association Management has placed notices in the community comprised of over 20,000 residential apartments saying satellite dishes need to be removed by 10 March 2016.
According to the notice, “During our inspection we have noticed that there are satellite dishes/ antennae installed on the external façade/balcony/roof of some buildings. Hence, we would like to remind all residents in Discovery Gardens that such practice is deemed illegal”.
Under Section 6.2 of the Community Use Rules, the users must maintain at all times the exterior appearance of their properties in a manner which befits the overall standards of development contained within the master community to the reasonable satisfaction of the managing agent, it is stated.
The notice also mentions restriction includes installation of satellite dishes on or over the balconies/roof tops exposed to public view that materially alters the appearance and integrity of the building.
Furthermore, Section 7.1.2 states that community users must not make any modifications affecting the appearance of the exterior of any property, including but not limited to balconies, awnings, canopies, sunshades, front and rear fencing, air conditioning units and related equipment, fans, screens, gutters, storm doors, satellite dishes, external radio or TV antenna and enclosures of any kind, painting of the exterior, permanent decorations (excluding holiday decorations) or any other changes, “without the prior written approval of the Managing Agent and relevant authorities (including the Civil Engineering Department and Environment Health and Safety Departments of the Ports and Customs and Free Zone).”
“If you fail to comply within the stipulated timing, satellite dishes will be removed at the owners’ cost, with the involvement of the local authorities, Trakhees and/or Dubai Police, if necessary,” the notice states.
It goes on to advise residents that du, the telecom service provider, reserves the right to provide satellite service and other telecom services in Discovery Gardens.
The main reasons for residents opting for satellite dish antennas is that they are cheaper than the official TV packages within the country. A Dish TV package, beamed through a satellite dish antenna, costs between Rs 2,500 to Rs 3,000 (Dh 200 to Dh 240) for a year, with a bouquet of Indian channels on offer, compared to Dh 120 a month for basic Hindi channel package.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
