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Discovery acquires assets of ad-tech company Zedo
Mumbai: Discovery Inc on Wednesday announced that it has acquired the assets, technology and intellectual property of Zedo, an advertising technology company based in both the United States and India.
The acquisition will bring Zedo’s technology in-house and enable faster innovation across Discovery’s ad solutions. This acquisition brings key ad technology platform capabilities, including a supply-side platform (SSP) and real-time bidding (RTB) capabilities, which enhances Discovery’s global direct-to-consumer (DTC) platforms, improves the consumer experience and drives monetisation, said the media company in a statement.
As part of the acquisition, Discovery will also onboard employees of Zedo based in India and the United States, it added.
“This deal will bring the Discovery and Zedo teams together to enhance the overall consumer ad experience, as well as help push new innovation by integrating Zedo’s capabilities with our global direct-to-consumer platform,” said Discovery Inc executive vice president DTC – global technology Sudheer Sirivara. “We are excited to welcome the Zedo team to the rapidly growing technology presence in our India development center, which is a strategic priority for us to build talent and expertise across the country to help scale globally.”
“Discovery entered the streaming space with the launch of discovery+ and quickly became an industry leader,” said Zedo co-founder and chief executive officer Roy de Souza. “With the acquisition of Zedo’s assets, Discovery will have its own proprietary real-time bidding (RTB) platform and SSP to sell advertising programmatically. Discovery’s advertisers will soon have one place to buy advertising on a high-quality set of streaming platforms and reach Discovery’s vast global audiences.”
The Zedo asset acquisition builds on Discovery’s acquisition of AdSparx’s assets in 2020, which brought server-side-ad-insertion (SSAI) capability to Discovery’s global tech platform. The combination of Zedo’s technology with Discovery’s SSAI and global video platform will deliver unparalleled video and ad experiences to our consumers worldwide.
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
