GECs
Director Ajai Sinha seeks fresh talent for new project ‘Anchhui’
MUMBAI: Director Ajai Sinha, the man behind critically acclaimed shows like Astitva-Ek Prem Kahani and Hasratein, is on the lookout for fresh talent to act in his forthcoming venture Anchhui.
Sinha will be traveling extensively to select the characters. Pune, Lucknow, Kanpur, Delhi and Ahmedabad are some of the destinations that he proposes to visit apart from Mumbai.
Anchhui, is a story of two sisters, the elder one being mentally challenged. The story focuses on how the society at large treats or rather exploit such people so as to derive maximum benefit for themselves.
Sinha’s serial Hasratein, based on the novel written by Jaywant Dalvi was telecast on Zee TV ten years ago. Astitva-Ek Prem Kahani, currently on Zee TV also deals with the differences of opinion that arises on account of a vast age gap between a couple.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
