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Digiworld appoints Value 360 Communications as their strategic communication partner
MUMBAI: Digiworld has appointed Value 360 Communications, as their strategic communication partner to manage all the external communications and public relation activities across India. Value 360 Communications, an affiliate of Huntsworth, is one of the leading Public Relations (PR) Agencies, headquartered in New Delhi with five network offices and 36 regional partners in India. Value 360 claims to have helped more than 100 startup brands from across the world to fulfil their corporate communication requirements.
Digiworld, a large network of stores showcasing leading brands in consumer electronics, home appliances, mobile phones, laptops, cameras and other IT accessories has partnered with Value 360 Communications to build brand awareness and manage external communication. The company looks forward to provide experience of latest technology by vast array of brands.
Commenting on the tie-up Digiworld COO Jaideep Rathore said, “We were looking for an agency that can partner with us to further assist us in communicating our newly unveiled brand identity and building a progressive, dynamic and contemporary upholding. We are affirmative that Value 360 Communications‘, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in positively putting across our brand‘s growth. Value 360 Communication‘s proficiency in establishing the reputation of businesses appealed to us and the company‘s strategic understanding of the industry landscape ascertains our belief in this association.”
Value 360 Communications director and co-founder Kunal Kishore commented on the appointment, “We are extremely elated on our alliance with Digiworld. We anticipate establishing compelling PR activities around the brand messaging and the newly coined identity. Our successful experience and key learning congregated over the years will help us achieve the brand‘s communication objectives. Digiworld‘s vast network and multi brand availability are indication for its quality services and offerings. We are positive to highlight brand‘s growth and progress and the essence behind its new brand positioning.”
Value 360 Communications will work with Digiworld on a nationwide mandate, spearheaded by its New Delhi office. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and stakeholders on a nationwide scale.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
